for nonprofits, small businesses, government entities, and political candidates
About Laura and Odenwald Strategies
Odenwald Strategies, LLC provides public relations consulting to produce direction, order, and results with lasting impact for nonprofits, small businesses, government entities, and political candidates. As owner and lead PR Consultant, I place an emphasis on excellence, efficiency, and value; working with clients one-on-one to provide customized and focused solutions. Odenwald Strategies is located in the Michiana region of Southwest Michigan and Northern Indiana, and works virtually with organizations across the country. Learn more here.
What is a PR Consultant?
Public Relations is a broad field, though some make the incorrect assumption that it's simply about press releases. Every PR Consultant specializes in different aspects of the industry. My areas of expertise are:
- PR strategy and research,
- Development and implementation of PR campaigns (both political and promotional),
- Strategic planning for nonprofits and the public sector,
- Web design and digital marketing strategy (social media, content marketing, email marketing, and SEO),
- and serving as a freelance communications specialist.
A PR Consultant to Suit Your Needs: I can help whether you have an ongoing need or have a one-time project. My professional background has given me a wide-ranging set of communication skills to help you fill in the gaps for your organization or business. Please visit my Services page to learn more.
How is Odenwald Strategies Different?
Odenwald Strategies combines the strategy and consulting of a PR firm with the skill-set and implementation of a marketing agency. Because I primarily work solo, I also don’t have the overhead costs that larger PR firms do.
Another thing that sets me apart is that I’m accredited in public relations (APR). This is an internationally recognized professional designation that fewer than two percent of PR professionals possess. To learn more about the importance of working with an APR, click here.