These are excerpts from the article “Dowagiac businesses turn to social media to boost business,” written by Max Harden, published by the Dowagiac Daily News on December 17, 2020. Laura Odenwald, owner of Odenwald Strategies, LLC, spoke to small business owners and professionals about 2020 social media trends in January,...
Published Thursday, January 23, 2020 by Leader Publications. Read the original story by Hannah Holliday here. DOWAGIAC — Small business owners shared a meal, laughs and group discussion during a lesson on social media trends for small businesses in 2020. At the Greater Dowagiac Chamber of Commerce’s Lunch and Learn...
Hello again! I’ve been a bit M.I.A. for a while because I had my first child, a sweet baby boy, in December 2018. I spent about six months on maternity leave and slowly started ramping my business back up these last few months. I’m back into the full swing of...
Many people, including myself from time to time, use the terms public relations and marketing interchangeably. While there are many similarities, it’s important to know that they are separate fields with separate programs of study. Defining Public Relations Public Relations is the management function that establishes and maintains mutually beneficial...
You may have noticed that I now have the initials APR behind my name. APR stands for Accreditation in Public Relations and it is an internationally recognized professional designation that fewer than two percent of public relations practitioners possess! I had been working toward this goal for about two years...
