Juengling & Associates, LLC: Brand Development and Website Redesign

Juengling & Associates, LLC, is a regional and very successful executive coaching practice. Here’s a rundown of what we did to improve the website and generally give this brand a cleaner, more professional look.

1. Solidify the brand: While Juengling & Associates had a logo they were happy with, they did not have a complete brand style. So I developed a color palette, font variations, photo style guide and more to complete the look. Part of this process included the creation of branded profile and cover photos for all the client’s social media sites. Here’s a look at the Brand Style Board.

2. Update website design: Redesigning the website was the most important part of this project. While the previous website was initially clean, over time it became cluttered and not as functional as it needed to be for visitors. In addition to redesigning the site, I updated graphics to fit the brand style, reorganized the News page, and cleaned up the About page, among other things. Check out the before and after images for the homepage:

3. Repurpose old content: The last thing this project required was to repurpose old blog posts into free digital downloads. The client organized the content how he wanted and then I created a design for the ebooks, including updating graphics to fit the brand. Since he no longer writes blog posts, this was a great way to utilize previous posts and provide new value to his customers.

All in all, I really enjoyed this project and feel like we got a great end result. You can view the Juengling & Associates website at www.TheE2Coach.com.